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AI & automation
Put your voice in the machine.
AI brand voice systems, content governance and workflow automation for content and marketing teams adopting AI. We turn guidelines into voice kits, prompt libraries and review checkpoints, with human oversight and team training so AI supports consistent, usable work.
What you get
- 01
A workflow review and a prioritised list of useful AI applications.
- 02
A voice kit, curated brand knowledge and reusable prompt library.
- 03
A bespoke assistant or agreed workflow automation, tested against real tasks.
- 04
Review criteria, approval checkpoints and practical team training.
When you need us
AI multiplies whatever you feed it. We turn your brand knowledge into systems that keep AI on-voice, accurate and useful — with humans firmly in the loop.
AI-generated copy sounds polished but no longer sounds like your brand.
Everyone uses different prompts and quality depends on who is writing.
Repeated content tasks take time away from strategy and review.
You want to introduce an assistant without losing control of accuracy and approvals.
What changes
More repeatable first drafts, clearer review decisions and less improvisation around AI. Your team keeps responsibility for facts, tone and publication while using systems built around its actual work.
How we do it
We lead it, from strategy to execution.
Find the opportunities
Where AI saves time, where it adds risk, and where it shouldn't go.
Build the kit
Voice kits, knowledge bases and bespoke assistants trained on quality inputs.
Govern & train
QA, human review and team training so quality scales with output.
Proof, not promises
Where we've done it.
Before we start
Good questions. Clear answers.
Do we need brand guidelines before building an AI voice kit?
Useful guidelines and approved examples make a stronger starting point. If they are missing or inconsistent, we clarify the voice first rather than automate conflicting instructions.
Will the assistant replace our writers or reviewers?
No. We design it to support defined tasks, with human review for accuracy, judgement and brand fit. We also identify work that should not be automated.
Can you work with the AI tools we already use?
We begin by reviewing your tools, workflows and constraints. The proposal specifies what can be reused, what needs integration and how the team will test and maintain the resulting system.
What information should we share to scope the project?
Examples of the tasks, approved content, current tools and review requirements. We agree what information is appropriate to use and where it may be processed before building; sensitive material is not a default input.
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