Projects · 13 featured
Big ideas. Out in the world.
Real work for brands with real complexity, real ambition and real stakes.
From stories to glories.
Strategy, voice, UX, web, product, SEO, marketing and AI.
websites launched
brands created
content hubs built
The work
It's all about the data. 0 is our target number of frustrated users.
- 2025Technology & defencewith Paradigma Digital
The challenge
A full redesign of Indra's narrative and digital ecosystem across five interconnected websites — Indra Group, ATM, Mobility, Defence and Minsait.
What we did
- Led the content workstream with Paradigma Digital
- Content architecture, narrative, voice and tone
- 100+ pages written and managed in the CMS, in Spanish and UK English
- UK and US localisation guides, a US microsite and CMS manuals
The impact
One coherent, bilingual voice across a global technology leader.
100+ pages · 5 websites · 2 languages
- 2024–2025Finance
The challenge
Shaping Wio's communications across brand, marketing and product in the UAE.
What we did
- Full website content for the new Wio website
- App UX writing and content design
- Creative concepts for campaigns, plus video scripts, paid ads and events
- Social, email, in-app and push communications
- Naming, flows and in-app content for the launch of Wio Family
The impact
Clarity where trust matters most — and new products brought to market.
Instagram 16K → 21K+ in a few months
- 2021–2023Fintech
The challenge
German fintech Taxfix brought us in as their full-service team to enter Spain — brand strategy, design, UX and content — to make tax filing feel simple, safe and human in one of the country's most complex categories.
What we did
- Brand strategy and positioning for Spain, with a local tone of voice and guidelines
- Visual design for campaigns, paid ads and app store images
- UX for in-app flows, landing pages and microcopy, optimised with real data
- The full launch: email, newsletters, banners and paid media
The impact
We didn't just translate a German brand — we built Taxfix's brand in Spain, and revenue doubled.
Revenue +100% in 2022, +33% in 2023
- 2023Energy
The challenge
For ARiA Data Portal, Repsol's strategic initiative to make internal data accessible to every employee, we took content from strategy to publication, side by side with the UX/UI and development teams.
What we did
- Content audits, journey mapping and user needs to set a bilingual voice and style guide
- UX writing, microcopy, user guides, articles and official reports in English and Spanish
- Email and newsletter templates to drive adoption
- Publishing in Adobe Experience Manager, with KPIs and updates driven by metrics
The impact
Complex data made clear, consistent and easy to act on across the company.
- 2025–2026B2B SaaS
The challenge
Conclude published regularly but wasn't being found. We became their long-term content and search partner to rebuild the foundations.
What we did
- SEO, content and technical audit; long-term strategy
- 2–4 in-depth, search-optimised articles every month
- Looker Studio dashboards uniting GA, Search Console, BigQuery and SE Ranking
- A bespoke AI assistant and an AI search roadmap
The impact
A search engine that keeps delivering long after each article goes live.
- 2026E-commerce · Content marketing
The challenge
A series of content projects turning Shopify's product expertise and merchant stories into clear, useful content for different audiences and channels — written and designed end to end by us.
What we did
- Research, copywriting and Spanish translation/localisation of a 15-page whitepaper based on expert video content
- End-to-end design of the whitepaper, from editorial structure to final visual execution
- Spanish customer case studies and designed presentation decks, including interviews and product research
- English adaptations and social copy to extend key stories across markets and formats
The impact
A consistent set of high-value assets — copy and design together — that made Shopify's expertise and customer stories easier to understand, share and reuse across channels.
Whitepaper · case studies · slide decks · social content
- 2026Insurance · Health · Content design
The challenge
We embedded into MAPFRE's team to support three evolving digital products: MAPFRE Salud, the MAPFRE app and Savia. The role required ongoing content design across complex journeys, multiple channels and different audiences.
What we did
- Embedded content design across apps, web, landing pages and email journeys
- UX writing and content structure for new features, redesigns and ongoing product updates
- Customer journey and UX definition to make key interactions clearer and easier to navigate
- Close collaboration with product teams and stakeholders through workshops, meetings and working sessions
The impact
Clearer, more consistent experiences across three MAPFRE products, from individual screens and messages to complete customer journeys.
3 digital products · app, web & email · embedded content design
- —Technologywith Lionbridge
The challenge
With Lionbridge, helping Google improve the clarity and consistency of its global content across products and languages.
What we did
- Spanish localisation of product pages
- SEO-aware adaptation for the Spanish market
- Content optimisation with cross-functional teams
The impact
Information a little more useful for millions of Spanish speakers.
- —Health & beauty
The challenge
Six months as an extension of ISDIN's internal content team for the US market, during a period of very high demand.
What we did
- Newsletters and marketing automation emails
- Amazon store pages rewritten
- SEO blog articles and guest posts
The impact
More opens, clicks and e-commerce sales over Christmas, and stronger search rankings.
- 2025SaaS · Community
The challenge
The process-intelligence leader wanted its community to become far more than a support platform: a place to learn, connect and contribute.
What we did
- Discovery research, benchmarking and stakeholder workshops
- Community vision, end-to-end member journey and five strategic priorities
- Phased roadmap from MVP to long-term initiatives
- Full content strategy: principles, tone of voice, guidelines and governance
The impact
A long-term vision and roadmap the Celonis team can prioritise and scale.
5 priority areas · phased roadmap · full content strategy
- 2023 – ongoingEducation & tech
The challenge
A Barcelona tech academy with one of the world's largest female tech communities (30K+ members) launching a new branch of courses.
What we did
- UX and copy for the new website, from research to launch
- Tone of voice for every marketing channel
- Newsletters, nurturing sequences and social campaigns
The impact
A safe, supportive brand voice that converts.
41% avg. open rate · 21.4% top CTR
- 2024Healthcare AIwith Mubien
The challenge
With design studio Mubien, we were the content pillar of a new website for a medical-grade AI tool that automates clinician documentation in the US.
What we did
- A brand voice built on mission, vision and values
- Complex tech turned into value-centred content
- Storytelling, headlines and CTAs to attract investment
The impact
Foundational messaging now used across all their channels.
- —Food & drinkwith Berepublic
The challenge
With Berepublic, for Grupo Pascual: adding a new product to the Bezoya Directo subscription e-commerce.
What we did
- Journey mapping, user stories and content mining
- Content for home, product, cart, checkout and alerts
- Sprints in Figma and InVision; CMS-ready deliverables
The impact
A seamless journey from homepage to thank-you page.
One coherent, bilingual voice across a global technology leader.
Results, not adjectives
What the work actually moved.
+100%
Taxfix revenue growth in 2022, its first full year in Spain
16K→21K
Wio Bank's Instagram community in just a few months
41%
average email open rate for allWomen
100+
bilingual pages across five Indra websites
We've been working with Bobs for over two years and the integration with our internal team has been completely seamless. Everything they create for our digital products and our brand is 100% aligned, from both a product and a marketing perspective — and they keep bringing fresh, creative concepts.
The best agencies trust us too
We plug into your team. Or your agency's.
Design and tech studios bring us in as their senior brand, content and UX partner for their biggest clients.
Featured clients
Large companies
- Adobe
- Shopify
- HP
- Schneider Electric
- Booking.com
- Procter & Gamble
- GAP
- Mango
- Mapfre
- Indra
- Repsol
- Roche
- Grupo Pascual
- Unicaja Banco
- Bank of Valletta
- Crèdit Andorrà
- Wio Bank
- CyberConvoy
- Procore
- Promethean
- Pronokal
Startups & scale-ups
- Celonis
- TravelPerk
- Abacum
- Taxfix
- Sheetgo
- Froged
- HiPeople
- TrustWorks
- Tokenology
- Abstractive
- allWomen
- Conclude
- Creai
- Diamond Foundry
- Orbio
- Blink Payroll
- LifeMed
- Accumin
Consumer, travel & lifestyle
- ISDIN
- Bezoya
- Café Mocay
- Campari
- Bodegas Beronia
- Funky Bakers
- Kiara Women
- Houzz
- Turismo de Islas Canarias
- Hotel Garbí
- Hotel Abrat
- Cava D.O.
- Retorn
- Oi Realtor
Every brief needs a different Bobs.
Sometimes our role is to define the voice.
Sometimes it is to reshape the experience.
Sometimes it is to build the content engine.
Sometimes it is to connect everything and move the whole system forward.
