Story
Small by design. Close by nature.
Bobs is a bilingual brand, web and marketing agency founded in Barcelona in 2017, blending strategy, creativity and data. We have spent nearly ten years building brands and understanding the risks, frustrations and needs that come with doing so.
We are boutique by design, not by constraint: a small, close-knit team built to plug directly into a company and become part of it. We choose a limited number of projects at a time so each receives the attention, senior involvement and care it requires.
Why Bobs
bits
& bobs_
/bɪts ənd bɒbz/ — British. A collection of different things, small and useful, that somehow belong together.
- 1Chapter one
It started with a phrase our grandmothers used.
“Bits and bobs.” A drawer full of odd, precious things. It turned out to describe exactly what we do: bringing the scattered parts of a business's brand, digital presence and marketing together.
- 2Chapter two
Every company has the pieces. Few have them working as one.
Ideas, content, design, technology, specialist expertise. The challenge is never a lack of parts — it's making them speak with one voice. So we connect them through shared meaning, clear direction and a team that owns delivery.
- 3Chapter three
A collective, not a person. And proudly, all women.
Bobs isn't a founder's name. It's a British-Spanish crew with an approachable personality, an all-female team proud of the women behind every piece of work.
“Give your brand the right voice, and Bob's your uncle.”
Business has a lot of moving parts. We bring them together.
Founded in 2017, after years of corporate experience in renowned companies around the globe, Bobs was born with the mission to create phenomenal brands that stand the test of time, and a way of working that gives clients the care, clarity and guidance they deserve.
Nearly a decade in, we've grown into a well-established boutique agency operating at a global scale, with a senior team, trusted partnerships and agile workflows honed over hundreds of projects. We're curious, committed and always evolving, bringing fresh thinking and real dedication to every brief.
Our manifesto
Be phenomenal or be forgotten.
The world is complicated, with infinite options and constant changes, it's so easy to get lost. Every interaction can become a meaningful relationship or fade into oblivion. That's why everything we do needs investment and caring to retain its relevance and vitality.
Don't do what others are already doing, nor say what others are already saying. The key is to go beyond and raise your standards. Here's where we come in to help you find your unique voice and stand out.
We innovate and honor your users by evoking feelings and conveying emotions.
Empathy. Utility. Analysis. Love.
We embrace the power of content to empower your brand, connect it with the right audience, and make a long-lasting difference.
Together, let's aim for the extraordinary.
Team
At the core.
Good heads. Big hearts. Many hats.
✳Clara Masip Baugh
Founder & CEO
✳Camila García
Project Manager
✳Yolanda Palacios
CMO
✳Holly Meikle
Brand & Product Content Strategist
✳María del Olmo
GEO/SEO & Website Manager
✳Elena Páez
Marketing & Content Specialist
✳Sara Puerta
Visual Designer
✳Paula Fernandez
Accessibility & AI
✳Esther Bueno
Growth & Expansion
✳Montse Dinarès
CFO
Our core team has worked together for years. That continuity shows in the quality of our collaboration, the depth of our thinking and the speed with which we can move from context to action.
We are close-knit, experienced and built for businesses that need real involvement, not surface-level support.
Less agency. More team.
Impact
Impact before headlines. Always.
Bobs is built to create measurable, positive change for the people we work with, the industry we're in, and the planet we all share, through action-driven social, environmental and business impact.
Bridging the gap in tech
We're an all-woman team in an industry where women are still under-represented — and we see that as a strength we put to work for our clients. Diverse teams ask better questions, notice what others miss and build experiences for the people who actually use them. We open doors too: we hire and mentor women at every stage of their careers, partner with organisations like allWomen that train women in tech, and prove every day that senior expertise doesn't need to look one way.
Remote by design
We work where we live, which means a lighter footprint and wider access to opportunity. By eliminating office commutes, we significantly reduce the environmental cost of our work. It also means we bring the job to the talent, not the other way around — working with exceptional women who might be excluded from traditional tech hubs.
Sustainable careers
In an industry famous for burnout and turnover, we built a place where people want to stay. We have a 5-year average team retention. We reject the churn-and-burn agency model in favour of long-term investment in mentorship, fair opportunity and a culture that balances business growth with personal wellbeing.
Ethical AI
We scale content with AI, but not at the expense of accuracy or trust. Every workflow includes human review, brand integrity checks and safeguards against bias. We train systems on quality inputs and keep people in the loop for decisions that matter. The goal is production you can trust, not just production that's fast.
Approach
Partners, not vendors.
We work best when we are close enough to understand the business properly and involved enough to shape the work in a meaningful way.
- 01listening well
- 02understanding fast
- 03thinking rigorously
- 04bringing the right expertise around the table
- 05staying engaged through execution
We do not separate strategic thinking from practical delivery. We believe the strongest work happens when ideas stay close to the people who will turn them into reality.