Who we are

Small by design. Close by nature.

A coral spiral staircase floating in a deep blue sky with a figure in orange climbing

Bobs is a bilingual brand, web and marketing agency founded in Barcelona in 2017, blending strategy, creativity and data. We have spent nearly ten years building brands and understanding the risks, frustrations and needs that come with doing so.

We are boutique by design, not by constraint: a small, close-knit team built to plug directly into a company and become part of it. We choose a limited number of projects at a time so each receives the attention, senior involvement and care it requires.

Our story

A different way to build something great.

Founded in 2017 after years of working with globally renowned companies, we kept seeing the same problem: brand, web and marketing being treated as separate pieces, strategy disconnected from execution, and businesses relying on different teams that rarely shared the same context. So we built Bobs to work differently, bringing strategy, content, design, technology and data together from the start, with one senior team connecting the dots and carrying the work through.

Bobs was born with the mission to create phenomenal brands and experiences that stand the test of time, and a way of working that gives clients the care, clarity and guidance they deserve. Nearly a decade in, we’ve grown into a well-established boutique agency operating globally, with a senior multidisciplinary team, trusted specialist partnerships and agile workflows honed across hundreds of projects. We’re curious, committed and always evolving, helping businesses grow, enter new markets and adapt to what’s next without losing what makes them distinctive.

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Team

At the core.

Good heads. Big hearts. Many hats.

Clara Masip Baugh

Founder & CEO

Camila García

Project & Operations Manager

Yolanda Palacios

CMO

Elena Páez

Brand & Marketing Specialist

María del Olmo

Digital Strategy & Web Manager

Rachel Gallagher

Content Strategist & Copywriter

Sara Puerta

Visual Designer & UX/UI

Paula Fernandez

Accessibility & AI

Esther Bueno

Growth & Expansion

Montse Dinarès

Finance & Administration

Our core team has worked together for years. That continuity shows in the quality of our collaboration, the depth of our thinking and the speed with which we can move from context to action.

We are close-knit, experienced and built for businesses that need real involvement, not surface-level support.

Less agency. More team.

Impact

Built differently.

Bobs is built to create measurable, positive change for the people we work with, the industry we're in, and the planet we all share, through action-driven social, environmental and business impact.

Bridging the gap in tech

Women are still under-represented in tech, and every closed door is talent lost. As an all-woman team, we work to open it. We hire and mentor women at every stage of their careers, giving them real responsibility, visibility and room to grow. Every opportunity we create widens the path for those who come after, and makes the industry fairer and more representative.

Remote by design

We work where we live, which means a lighter footprint and wider access to opportunity. By eliminating office commutes, we significantly reduce the environmental cost of our work. It also means we bring the job to the talent, not the other way around — working with exceptional women who might be excluded from traditional tech hubs.

Sustainable careers

In an industry famous for burnout and turnover, we built a place where people want to stay. We have a 5-year average team retention. We reject the churn-and-burn agency model in favour of long-term investment in mentorship, fair opportunity and a culture that balances business growth with personal wellbeing.

Ethical AI

We scale content with AI, but not at the expense of accuracy or trust. Every workflow includes human review, brand integrity checks and safeguards against bias. We train systems on quality inputs and keep people in the loop for decisions that matter. The goal is production you can trust, not just production that's fast.

We always go the extra mile. It’s never crowded.We always go the extra mile. It’s never crowded.We always go the extra mile. It’s never crowded.We always go the extra mile. It’s never crowded.We always go the extra mile. It’s never crowded.We always go the extra mile. It’s never crowded.We always go the extra mile. It’s never crowded.We always go the extra mile. It’s never crowded.

CONTACT

We move mountains to raise the bar.

Big plans? Plug us in.

A rebrandA digital transformationA new marketA new websiteAI visibilityA marketing engineA voice built for the AI era
Let's talk!
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